Launch of the National Pupil Awareness Campaign on Counterfeiting and Piracy Phenomena

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On March 3 this year, the State Agency on Intellectual Property (AGEPI), in cooperation with the Ministry of Education of the Republic of Moldova (ME) and the Directorate General for Education, Youth and Sports (DGEYS) from Chisinau municipality launches the national pupil awareness campaign on counterfeiting and piracy phenomena in the Republic of Moldova.

The purpose of this action is to inform pupils about the phenomenon of counterfeiting and piracy and to disseminate relevant information, explaining the risks caused by them. Also, the given activity has as premise the formation and development to the young generation of the creative imagination, intellectual capacities and their awareness with regard to the negative effects of the phenomena of counterfeiting and piracy, from the economic, social and cultural point of view.

At the first stage, the organizers of the campaign set themselves as an object the conduct of the campaign in over 50 pre-graduate institutions from Chisinau, with teaching in Romanian and Russian, in which will be involved at least 6,000 ninth- and twelfth-grade pupils. At the next stage, the campaign will cover lyceums from all regions of the country.

In order to obtain an efficient end, there will be used various tools: round tables, itinerant exhibition of counterfeit and pirated products, video spots, promotional materials, etc.

During the campaign, the organizers will conduct a survey of pupils’ knowledge in the field of intellectual property and their perception on the phenomena of piracy and counterfeiting based on questionnaires coordinated with MEd and DGEYS from Chisinau. Survey results will be pooled by AGEPI in a consolidated Report on knowledge and perception of the younger generation on the phenomena of counterfeiting and piracy in the Republic of Moldova in the pre-graduate institutions from Chisinau, which will be presented publicly in a press conference with the participation of AGEPI, ME and DGEYS representatives and published on the official websites of said institutions.

The ninth- and twelfth-grade pupils from the educational institutions of Chisinau will be able to participate in a drawing and poetry contest.

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